Brightwave's AI-driven sales success

NovaTech, a fast-growing enterprise software provider, faced a common challenge—too many leads and not enough time to qualify them effectively.

Their sales team was spending hours manually prioritizing leads, often missing high-value opportunities and wasting time on dead ends.

After implementing Distill, NovaTech transformed its lead management process. Distill’s AI-powered lead scoring and deal forecasting tools helped their sales reps focus on leads with the highest likelihood of conversion.

Within six months, NovaTech saw a 32% increase in close rates and a 40% reduction in time-to-close. This dramatic improvement was made possible by Distill’s ability to analyze historical sales data and deliver actionable insights in real time.

Additionally, the sales team reported improved morale and confidence. With clear priorities and a streamlined workflow, they spent more time engaging with qualified leads and less time chasing dead ends.

According to Priya Nair, Head of Sales at NovaTech, “Distill has completely changed how we manage our pipeline. We’re closing more deals, faster, and with greater confidence. It’s become an indispensable part of our sales strategy.”